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Marketing Research

Subject Guide

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Michael Coffta
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570-389-4124
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Finding Articles

In order to find articles in a database, you must effectively communicate your information need to the database.

General Guidelines:

  1. Keep your first search simple
  2. Avoid using long phrases, sentences, or sentence fragments
  3. Use quotes (" ") to distinguish between phrases and keywords
  4. Use the search operators to form your search
  5. Observe the subject headings used by the database to group together articles, etc. on a given topic

 

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